Business Facts Holiday Retail Shopping
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From browsing to buying, the Internet plays a larger role than ever in holiday shopping. Shoppers, who are expected to spend at least $791.10 each this year on holiday merchandise, will use the Internet for an average of one-fourth (28.9%) of their shopping.
Though nearly half (47.1%) of consumers plan to make at least one holiday purchase online this year, up from 36.0 percent from a few years ago, many will also use the Internet to browse before heading to stores to buy. According to the survey, most consumers (88.7%) regularly or occasionally examine products on the Internet before buying in a store.
When it comes to researching merchandise, electronics are the most popular searches; more than one-third of online shoppers (39.3%) said they have browsed for electronics online before buying in a store within the last 90 days. Other popular merchandise that shoppers have recently studied online before buying in a store is apparel (20.0%), appliances (19.6%) and home improvement items (18.0%). Consumers also said they have researched medicines, vitamins and supplements (16.2%) and shoes (16.1%) online before purchasing in a store.
Shoppers Saving Time and Money
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Before we "shop till we drop," we search. Whether due to high gas prices, shrinking personal time, or the Internet's daily inclusion in our lives, a recent study revealed that over 90 percent of adults regularly research products, services, and brands online before buying them. We might say shoppers are saving two critical life elements - time and money - by spending some pre-shopping time online.
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Research To Purchase Facts |
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Adults Who Regularly Search Before Purchase |
92 percent |
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Electronics |
50.8 percent search before this purchase |
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Apparel |
31.9 percent search before this purchase |
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Appliances |
27.0 percent search before this purchase |
Source RAMA - Retail Advertising And Marketing Association
Overrun Misprint Boxes
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Unbeatable Deals on Discount Boxes in Metro Atlanta Area
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Smart Shipping Tips for Small Business Growth
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Smart Shipping Tips for Small Business Growth: How to Optimize Product Packing and Shipping
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In the realm of small business growth, shipping items to customers can boost profitability. To ensure safe arrivals, it's crucial to adeptly pack your products. Here's a guide on smart shipping for small business owners.
Boxes Atlanta Georgia
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