Before we "shop till we drop," we search. Whether due to high gas prices, shrinking personal time, or the Internet's daily inclusion in our lives, a recent study revealed that over 90 percent of adults regularly research products, services, and brands online before buying them. We might say shoppers are saving two critical life elements - time and money - by spending some pre-shopping time online.
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Research To Purchase Facts
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Adults Who Regularly Search Before Purchase
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92 percent
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Electronics
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50.8 percent search before this purchase
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Apparel
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31.9 percent search before this purchase
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Appliances
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27.0 percent search before this purchase
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Source RAMA - Retail Advertising And Marketing Association
