Before we "shop till we drop," we search.  Whether due to high gas prices, shrinking personal time, or the Internet's daily inclusion in our lives, a recent study revealed that over 90 percent of adults regularly research products, services, and brands online before buying them. We might say shoppers are saving two critical life elements  - time and money - by spending some pre-shopping time online. 

Research To Purchase Facts
Adults Who Regularly Search Before Purchase	92 percent
Electronics	50.8 percent search before this purchase
Apparel	31.9 percent search before this purchase
Appliances	27.0 percent search before this purchase

Source RAMA - Retail Advertising And Marketing Association