More people than ever are using online auto showroom, classifieds and research to make car and accessory purchases. Remember the first time you bought something online? Your purchase price was probably negligible (perhaps a book from Amazon.com or a clothing item from Sears), and yet a little uncomfortable. There was something about buying sight unseen and sending credit card information into cyberspace that initially unnerved the most technologically savvy among us. Yet, in just a few short years, America has gone from agonizing over minor Internet transactions to conducting major complex purchases online without batting an eye. Nowhere is this significant economic transition more apparent than in the acquisition of cars and car insurance.