As we continue to congratulate our seniors, it is customary to present them with a celebratory gift. This year in a survey conducted by BIGresearch and the NRF (National Retail Federation), gift cards (35.6%) and cash (56.8%) remain the top gift to give seniors. Following gift cards in popularity apparel and electronics.
“Graduation is a time for celebration and there is no better way to wish a graduate luck in the next chapter of their life than by giving them a leg up financially,” says NRF CEO Tracy Mullin. “Cash or gift card is the perfect gift for graduates who may be moving away from home, starting a new job, or heading to college in a few months.”
Americans are expected to spend over $4.4 billion on graduation gifts this year spending on average $52.12 per present with the average person planning to buy two gifts. Graduates parents plan to spend the most on gifts. On top of supporting their students throughout college, consumers age 35-44 will spend the most this year spending approximately $106.79.
